Ahmedabad,
January 17, 2024: Continuing
with its annual ritual, the Ahmedabad Management Association (AMA) will
organise the AMA Brand Summit 2024 on Saturday January 20, 2024. The event,
which will see participation of branding, marketing, advertising and public
relations professionals, students, academicians, and other enthusiasts, will be
organised in Association with Zydus Cadila Healthcare and AMA Centre for
Marketing Management.
The summit aims to bring together
industry leaders, professionals, and experts to explore and discuss the most
recent trends and innovations in the area of branding and advertising. The
theme of this year’s summit will be ‘Managing Brands – Yesterday, Today and
Tomorrow’, which is aptly placed considering the rapidly changing times, rising
digital penetration, increasing demand for digital interventions in branding
and marketing exercises, along with the constantly evolving consumer behaviour
and consumer preferences of learning about a brand and consuming products and
services. The eminent speakers will enlighten the participants about changing
practices in the industry from a 360-degree perspective.
The event will feature a diverse
range of speakers and panel discussions, providing a platform for networking
and knowledge exchange among industry professionals.
Dr
Savan Godiawala, President, AMA and Partner, Deloitte India, said,
“Branding and marketing are the most crucial but underrated aspects of
running or managing any business. With the fast changing times and consumer
behaviour, it is inevitable for branding, advertising, marketing and public
relations professionals to stay relevant and adapt to these changes to stay
relevant and design the right campaigns for the organisations and brands they
work with. AMA has invariably remained an accessible platform for management
professionals and students from across professional spheres to learn and master
new skill sets and remain updated with trends. This summit is yet another
endeavour of AMA in its collaborative efforts for enabling, promoting and
offering educational and professional programmes.”
Some of the key speakers at the
event include Ms Manisha Kapoor, CEO and Secretary General, The Advertising
Standards Council of India (ASCI), Professor Alan D’Souza, Author, Research,
Coaching, Consulting Brand and Marketing Communications, Mr Manish Bhatt,
Founder-D, Scarecrow M & C Saatchi, Mr Ankit Chona, Serial Entrepreneur,
Restaurateur and Investor and Founder and Managing Director of Hocco, RJ
Devaki, Radio Jockey, Actor and Public Speaker, Ms Khushbu Solanki Sharma,
Founder, Zero Gravity Communication and Mr Chirag Dagli, Founder and Director,
Communication Crafts.
Professor Alan D’Souza will begin
the summit by addressing the session on ‘Brands – What’s Next?’ followed by Mr
Ankit Chona who will speak about ‘Brands – Selling and Restarting’ and Ms
Manisha Kapoor will throw light on ‘Advertising Standards – The Evolution Over
the Years’.
Post lunch, Mr Manish Bhatt will
trace the past and present of advertising during his session ‘Advertising –
Then and Now’ followed by RJ Devaki who will speak about ‘Managing a Personal
Brand – Then and Now’. Later, Ms Khushbu Solanki and Chirag Dagli will speak
about ‘Digital Media Advertising – What Was and What Next?.
Interested participants can register for the event on the link:
https://www.amaindia.org/ama-events-programmes/brand-summit-jan-2024/
