Ahmedabad, December 26, 2023: Asian Granito India Limited (AGL), a leading brand in luxury surface products such as Tiles, Marbles, Quartz, and Bathware solutions has taken a strategic leap into sanitaryware production. The Company has commenced commercial operations at its wholly-owned subsidiary, AGL Sanitaryware Pvt. Ltd at Morbi. With a strategic shift from third-party sourcing to internal manufacturing and a comprehensive product portfolio, company aims to position itself as a top player in the sanitaryware space, paralleling the success it has achieved in the tiles sector. Company expects turnover of around Rs. 400 crore from Sanitaryware & Bathware division in five years.
AGL Sanitaryware Pvt. Ltd has successfully completed the construction of the cutting-edge plant, marking a significant shift from third-party sourcing to internal manufacturing. Installed capacity of the sanitaryware plant is 0.66 million pieces per annum and the company commence commercial operation on 1st October 2023.
The Company offers an extensive range of over 300 SKUs in Sanitaryware & Bathware, covering everything from urinals and faucets to water closets, basins, Table Top Basins, Indian Sanitary Pans, Wall Hung Toilets, Wash Basins Pedestals, and a comprehensive choice of other high-quality sanitaryware products and accessories. The company’s commitment to excellence is reflected in the use of top-tier raw materials and advanced technologies, ensuring compliance with the highest industry standards.
Mr. Kamlesh Patel, Chairman and Managing Director, Asian Granito India Ltd said, “Previously relying on third-party manufacturers and imports, the company aims to leverage its extensive marketing and distribution network for tiles to establish a formidable presence in the sanitaryware sector. And to fortify its presence and enhance brand experience, AGL has strategically appointed a Chief Operating Officer with over 25 years of expertise in the Bathware industry, encompassing Sanitaryware and Faucetware. This move aligns with the company’s commitment to strengthening its footprint and navigating new avenues for growth.”
Morbi, known as India’s hub for Ceramic Tiles & Sanitaryware, plays a pivotal role in AGIL’s expansion strategy. The region accounts for more than 80% of the country’s total production in this sector. The Company has embarked on a journey of Enhanced Strategic Integration Programme (ESIP) to achieve a long-term vision of achieving a total revenue of Rs. 6,000 Crores.
Sanitaryware venture follows the company’s successful rights issue in May 2022, where the company raised Rs. 441 crores. The proceeds were judiciously utilized to set up two new state-of-the-art manufacturing facilities in Morbi, dedicated to Value-Added Luxury Surfaces & Bathware Segments, including Glazed Vitrified Tiles (GVT) and Sanitaryware.
Mr. Hiren Patel, Associate, AGL Bathware division said, “The Company envisions rapid growth and an increased market share in the sanitaryware space in the coming time. Company expect turnover of around Rs. 400 crore from Sanitaryware & Bathware division in five years.”
In a short span of two decades, Asian Granito India Ltd has emerged as India’s leading Luxury Surfaces and Bathware Solutions brand. The Company manufacture and markets a range of Tiles, Engineered Marble and Quartz, Sanitaryware and Faucets. The Company has 235 plus exclusive franchisee showrooms, 11 company owned display centers and an extensive marketing and distribution network pan India with 14,000 plus touchpoints including distributors, dealers and sub-dealers in India. The Company also exports to more than 100 countries.
The Company has 4,300 plus SKUs on offer in Tiles segment, 1,100 plus SKUs in Bathware and faucets and 97 plus SKUs in Engineered Marble and Quartz Stone. Over the years, the company has invested heavily in expanding production capabilities, product portfolio, distribution network and global reach. This dedication has propelled it on a path of continuous growth, positioning the company among the leading ceramic tiles companies in India and an emerging brand in the global markets.
