Ahmedabad, November 8, 2023: Festivals in India are invariably defined by taking up pursuits of happiness amidst the laughter of loved ones and with a feast-like spread of native indulgences. ITC Narmada, a luxury collection property by ITC hotels, just began the Diwali festive season with a ladoo mixing ceremony hosted at the hotel on Tuesday.
While Christmas Cake Mixing is a commonly organised ceremony, ITC Narmada is bringing in a desi twist to ring in Diwali festivities with the Ladoo Mixing. Ladoos are quintessentially part of any Indian occasion whether it is a festival or a wedding or anything embodying joy! Folding in the nutty sweetness in all things good is undoubtedly a therapeutic joy and all the more when shared with loved ones.
As part of the Ladoo Mixing Ceremony, patrons from the city along with the culinary experts at ITC Narmada indulged in folding and making BoondiLadoos – a popular Diwali sweet relished by thousands across Gujarat.
Some 95kg besan, oodles of desi ghee, 10kg nuts including pistachios, cashews, musk melon seeds, raisins along with sugar and jaggery and other ingredients were mingled together in a tray at ITC Narmada and folded and rounded into ladoos. Patrons made some 3,200 ladoos using the mixture, all of which were distributed among invited guests, room guests and restaurant guests in the city.
“Being rooted in local traditions is part of the core ethos of ITC Hotels’ philosophy. Making sweets and savouries at home ahead of Diwali to receive friends and loved ones, is an age-old tradition slowly fading in the modern urban hustle. The Ladoo Mixing Ceremony held at ITC Narmada, is our humble attempt at bringing back the forgotten ritual of gently making the traditional and native sweets. At ITC Narmada, we are committed to curating unique luxury hospitality experiences for our patrons to truly indulge in festive spirits,” said Mr Keenan McKenzie, general manager, ITC Narmada.
About ITC Hotels: www.itchotels.in
With the enduring Namaste as the symbol of its brand experience, ITC Hotels is one of India’s leading luxury hotel chains offering comprehensive hospitality solutions through more than 115 hotels with over 11000 keys across 80 destinations in the country. Embodying ‘Responsible Luxury’ as its guiding premise, ITC’s hotels integrates India’s fine tradition of hospitality with globally benchmarked services to reflect the culture and ethos of each destination, through a collection of hotels. ITC’s hotel group operates under six distinct brands; ‘ITC Hotel’ at the Luxury end, ‘Welcomhotel’ in the upper upscale space, ‘Fortune’ in the mid-market to upscale segment and ‘Welcome Heritage’ in the heritage leisure segment. Brand Mementos in the Luxury segment and brand Storii in the premium segment are the latest addition to the ITC Hotels portfolio.
About Responsible Luxury:
Sustainable business practices which respect the environment and society have been the DNA of ITC Hotels. With more than a decade strong ‘Responsible Luxury’ ethos as its guiding premise, ITC Hotels has initiated numerous planet positive initiatives and is committed to deliver luxury experiences embedded with sustainable practices – an endeavour that has manifested in each ITC luxury hotel being certified with a *LEED® Platinum rating for its endeavours towards green building, following processes that are resource-efficient. *LEED® (*Leadership in Energy & Environmental Design – by U.S. Green Building Council and the Indian Green Building Council). ITC Hotels has been focused on initiatives addressing health and wellbeing and over the years introduced many initiatives like heightened focus on Indoor Air Quality, installation of Radiation harmonisers, pioneering mitigation of single use plastic products and the Sleeep Program which addresses multiple parameters aimed at enhancing quality of sleep.
